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If you do have some sort of a marketing budget, then one of the cheapest and most effective ways to generate leads is solo ad marketing. A solo ad is simply finding someone in your niche or industry who has a large list, and asking them to send out an email to their list. Read More

Staff writing for blogs can be a good way to make money as a freelance writer. But you need to be aware of the drawbacks. Read More

The Content Marketing Playbook, a free downloadable report from the Content Marketing Institute, offers 42 ways to connect with customers by using content that you deliver on your website, your blog and in other digital contact points. I’d urge you to invest some time reviewing the report. Read More

Host a blog carnival: a roundup of timely posts from other bloggers, concentrating on a particular area of interest. Your colleagues write the posts, then you assemble, fold, collate, and link to them for presentation to your regular audience. Read More

One dominant trait I’ve noticed, no matter if the publication is located in Silicon Valley or Down Under, is an enthrallment with the startups led by innovators and entrepreneurs just out of college, or not even out of college yet. Read More

A new year; a new business. If that goal is on your list of 2012 resolutions, then listen up. Naming a new business can be a creative struggle that haunts you in your dreams. You want it to be catchy and clever, but you also don’t want it to be so obscure people won’t recognize it. Read More

An interview with Bryan Jowers, co-founder of Giftiki, about the importance of building a cult rather than a culture when building a company. Read More

Many wonder where people will find jobs in the United States in 2012. The U.S. has gone from a manufacturing economy to one that is tied to services, technology and financial engineering. The trends are pretty clear: Jobs in those fields will need filling. Read More

Interview with John Romaniello, personal trainer and massively successful online entrepreneur, on creating compelling content, monetization, and more. Read More

This post lays down the basics of advertising on LinkedIn, explains how it works, and shares some tricks and best practices to get the most from your LinkedIn CPC investment. Read More