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Today on my show I had the pleasure of a speaking with Michelle Salater, President of Súmer LLC, who shared her best strategies for clarifying and strengthening your marketing message by effectively telling your story.

Learn the elements Michelle recommends you incorporate to create a unique and Read More

Outsourcing your web development projects to an overseas company can save your website development cost. However, for successful outsourcing, you need to handpick a team of web developers and monitor their performance regularly. Discuss the requirements of your projects with the service provider an Read More

Ever since Tim Ferriss's 4-Hour Workweek began to grace business book shelves and populate e-readers, the act of hiring a virtual assistant to help carry out business tasks has acquired a certain allure. Hiring a VA can be a highly strategic and frugal business move, but only if you do it right. Read More

Learning how to be an effective affiliate marketer is a great skill to have for entrepreneurs and anyone looking to start up their own business. Affiliate marketers need all the skills required to drive sales and revenue that traditional or online business must have. Read More

Branding is applied psychology and in this lays its allure and impact. I have written extensively about branding and brand building and I believe there is a key to succeeding at branding as a function of marketing. That key is creativity!
Well creative and innovative branding is something that d Read More

Marketing your brand these days seems to be getting more complex which is not a good thing. To have a thriving profitable business, sometimes the most strategic option is to not embrace what is happening and do the opposite. Eating Lindt chocolate provided an easy example to follow. Read More

Many have questioned the reliability of direct mail marketing if it is a good way to generate good income for a business. To know more about this, read on to the article below. Read More

Increasing web traffic is one of the most challenging tasks with online business. Here are 11 easy and effective ways to generate targeted web traffic. Read More

Facebook introduced the "People Talking about This" metric a few months ago. It's actually one of the best metrics you can use to gauge your Facebook marketing. Read More

After a frantic, but cheery Christmas and an excitable New Year, I thought mmmm, how do I top this? I know, I'll interview Anita Campbell; head honcho of Smallbiztrends, Bloggertone and Bizsugar. Read More