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Market positioning is the customer’s expectation of the brand, product or service in specific market segmentation. It is basically the differentiation that business is offering – different or unique from its competitors. So by market positioning, the marketers try to create the brand image in the m Read More

Bookkeeping is not just about avoiding potential HMRC fines. Keeping up to date with receipts and payments will help you to stay on top of your businesses finances. VAT returns will be more accurate and by using appropriate accounting software can often be produced automatically at the touch of a Read More

The Internet has become the centre stage of the world at large, the medium in which many people are viewing the world. It played a very important role even in the recent uprisings that uprooted the regimes in Egypt and Libya. Read More

Whether you are a small business owner providing your own PR or a PR professional, the ultimate measure of performance is being able to answer Did it work? Read More

Your Employees Are Not Your Friends and They Are Not Your Family, Even If They Are. Your employees are your employees and you must take the necessary precautions to protect your business. Read More

Effective commenting is an art and when done correctly, it can raise your profile, establish your credibility, drive more traffic to your site and gain you new readers. Read More

It’s not that uncommon anymore to see social media accounts being run by more than one person. It even seemed to be frowned upon not too long ago, but that is quickly changing for the greater good in most cases. This strategy of having multiple people on a social media account only works in a good Read More

Many businesses make a big mistake when it comes to judging how much work volume they can comfortably handle on an ongoing basis. Do you know what your limits are, without turning your company upside down and compromising on quality, or in other areas? Read More

To many small business owners and the self-employed, health care is a costly burden, and over the past few months this expense has only grown. But all is not lost. With some effort it is possible to have usable health coverage while keeping costs to a minimum. Read More

Gary Vaynerchuk, author of The Thank You Economy, shares his experience and advice for using social "listening" to grow your business. In this video segment, he talks about how he searches Twitter for conversations relevant to his business.  Read More