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A discussion of an important smarter, faster, cheaper marketing strategy: allowing people to create their own media, versus tightly controlling media creation and distribution. Read More

Advertising is just one part of marketing and the people that I mentor know that they will have to invest a portion of their budget in it at some point. Thought through - it can work incredibly well for business, rushed - and it can have little or no effect and waste your budget... Read More

People often misjudge the difficulty of starting and managing their own business. There are some exceptions to the rule but on average the 1st year of any new business is a make-or-break period and the accompanying stress can be very difficult to handle. Decisions that are made in the first year of Read More

Setting client expectations isn't easy. We live in a sales oriented world and people want to hear how you're going to bring them vast sums of wealth with the magical arts of SEO. Unfortunately, it's never that easy. Read More

In a world where consumers are exposed to over 5,000 advertisements a day and attention spans are dwindling, the ability to grab your audience’s attention is becoming increasingly more difficult. Now add in the additional goal of creating an ad that is so powerful (smart, funny, etc.) that the vie Read More

By Rieva Lesonsky One of the biggest challenges of being an entrepreneur is the leadership role you have to fill in your company. Before you launched a business, you may have headed a department or even a division, but being in charge of an entire business is something else altogether.

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How can an entrepreneurial-minded individual take the leap without the risk of losing it all? Become an intrapreneur, and do as Hajj E. Flemings, author and corporate brand consultant, suggests – start “grustlin’.” Read More

Interview with Arlene and Stanley Browne, Co-Owners of Robust Wine Bar in St. Louis, on their experience as business owners using Groupon to generate revenue. Read More

today there are a variety of content management systems (CMS) that make it easier than ever for small business owners to plug new content onto their Web sites without disrupting the site architecture or look and feel.Here is an explanation of some of the more popular content management systems, and Read More

You can't surf the internet without being told that you can make thousands of dollars a month through blogging. While this is true in a few cases, it is no... Read More