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What’s in the mysterious package? Even if you already know, a part of you is calculating all the possible variations. Is it bigger or smaller than I thought? Is it way more cool than I thought? How much enjoyment will this new purchase bring my life? The sky is the limit when the brown-wrapped wond Read More

Location-based mobile marketing and location-based search is going to be much more effective than location-based display advertising. By allowing an end customer to use their location information as “currency” to receive useful content or interactions, they are empowered and self-selected to be ope Read More

Today’s consumer often looks for positive customer reviews before they spend their money. Your business will increase its credibility when it’s visibly backed by users who love your products and services. Not only that, but you could also extend your reach on the Internet if reviews are posted on t Read More

If you use a website to do business, you need to find ways to increase conversion. One type of tool to optimise your website is heat map tool. Read More

I must admit, I had hoped that by teaming with Steve Woodruff to create #LeadershipChat – a new, weekly opportunity for leaders across the globe to get together via Twitter and talk about the challenges and excitement surrounding our leadership roles – that collectively we would make each other bet Read More

Solid, well-planned & creatively executed presentations are what sell ideas. To assist your effort we have 3 free tools to help you nail your next presentation. Read More

Three things you need to consider before trying to advertise like McDonald’s. Good advice for what you should know before investing in advertising for your small business.

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For a PPC campaign to perform well you must have an attention grabbing ad copy. Advertising at right place, with right keywords and right time will not get you the desired results if your ad copy is poorly written and unable to attract the attention of readers (target audience). A well written ad c Read More

Developing a content mission strategy assists in achieving your asset based marketing goals. If your company mission statement is the map to get to your destination, your content mission strategy is what you use to plot your route. Read More

By Rieva Lesonsky Commercial lending to midsize businesses is projected to grow this year, according to data from bond-market advisory firm CreditSights reports CFO.com. After two years of a credit crunch, why are banks now announcing new plans to focus on commercial lending?

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