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It seems there are more and more people becoming self employed these days - or at the very least, many folks are starting a side business, turning a hobby into some extra income or doing some type of independent contractor work. There are some mistakes you will definitely want to avoid... Read More

Before you start a marketing campaign you need to ask yourself what you want the goal of that campaign to be. Defining the goal will not only help you decide what type of campaign strategy will work best, but also, the best way to target and execute your chosen strategy.

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Many small business owners are beginning to use Twitter for business. ReTweets on Twitter can be very powerful. Read this post to see how you can get ReTweeted. Read More

There is always things in business that we are not comfortable with. It's important to consider the benefits and this will help drive you to complete the task. Read More

My son is a high-school senior, which means that the volume of college recruiting direct mail has been careening into our home mailbox faster than the Long Island RR rolling into Penn Station at rush hour. As my friend Helen Klein Ross has pointed out, direct mail marketing may be in decline in most places… but it's alive and well and thriving in college marketing. Read More

Gurus and Internet Marketing mentors will attempt to give you numerous ways in which to increase email open rate. Here are the best ways which I use with greater open rate. Read More

I talk about small business Internet marketing more than anything else since a lot of people that I know are small business people. That’s why I blog about their experiences and their issues because these people are often viewed as the backbone of any true economic recovery that might take place. Read More

Google introduced Google Starred Results and what does this mean for search engine optimization and search engine marketers? The basic idea is, searchers can now ‘star’ items that appear in search results and when they conduct the search again, all the starred results will appear on top of all other search result items. Read More

When things are going great and a small business owner sees the chance to learn something from a small business owner friend, there is no hesitation to reach out and ask for insight into how something works, or how to do something better.

So I know small business owners have the ability to ask for help. Read More

As both a literary writer and business blogger I use my system "The Idea Warehouse" to ensure that the next topic for a posting or article is only one click away. Give it a try and ensure that you'll never be hit by business-blog writer's-block again. Read More