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Like it or not, marketing executives are expected to deliver great presentations. And while some marketing executives are competent public speakers, practicing the following advanced tips can take a communicator from “good to great”. Public speaking, like any other craft takes discipline, commitment and plenty of practice. Read More

Competing against bigger players in your market can be tough. The usual marketing tactic used is to lower the prices which is not a healthy option for your business. This is the story of how a small business went up against very powerful competitors. Read More

According to Liberty Mutual’s latest survey, they found that men embrace and use social networking sites much more than women do. Men are more active in social media “across the board” according to the survey. Read More

A good brochure design excites the customer to read the copy while the content serves as the first step in the purchasing process. Ensure the effectiveness of your marketing materials by following these promotional brochure design tips and content ideas: Read More

Inspiration often precedes innovation, a topic I love. This is my third installment on the subject.  The first is titled, “2010: The Year o Read More

LinkedIn isn’t just a tool for businesses to expand their brand on, but individuals like bloggers can benefit a lot if they spend some time on it. As a blogger myself, the following are five benefits that this social networking site could befit you as a blogger. Read More

A recent poll by Rasmussen Reports raises the question, should small businesses be calling the shots when it comes to the nation's economy? The poll found 51 percent of Americans surveyed believe the business community makes better decisions in this arena than leaders in Washington. So Read More

John JantschHope you can join me for a free webinar Wednesday March 3rd at 1pm CST as I reveal through the use of The Marketing Hourglasssm the logical progression that takes your customer from know to refer. Nail all the steps in between and you’ll teach your business to market itself! Read More

Some of the best facebook applications that will enhance your fan page visibility, entice new visitors to join while promote engagement among your fans. Read More

Tips for building a twitter following by not being a Twitter snob. Includes tips on identifying influencers and following targeted people. Read More