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If you have not taken the time to really understand you customers then you are left with assuming you know what they expect. For example if you have ever been asked to quote on a job do you tell the customer when they will receive the quote or do you leave it up in the air by saying...I will get back to you with the quote soon. Here are a few tips Read More

If you want to get more readers you need to create killer headlines. Here is a downloadable PDF that contains 102 fill-in-the-blanks, tried and tested headline formulas. Read More

Image a highly visible executive at a large private firm announcing she will stop using irony and parody in her blog posts. Her intention was to use wit to further her point although some readers misunderstood her humor. As a gesture to her readers she writes that going forward she will focus her tone on clarity of message with the goal of forging Read More

White papers are not longer a 'geeky' technical communications medium reserved for men in white lab coats. Today every company from Agriculture to Zone Planning has discovered the power of the white paper medium to educate, inform, convince, and generate new opportunities with both business and technical professionals. But as waves of new white Read More

One of the most important keys to getting good placement in search engines is to get other websites to link to your site. Some of the techniques being used by online marketers and unscrupulous link-building "businesses" will build nothing but animosity for your business. Whether you do your own link-building, have one of your employees do it, or Read More

Does your job search plan include using Social Media? If not, you should take a closer look. Linkedin, Facebook, Twitter and Myspace are great for socializing but can be a very powerful tool for your job search. Read More

OTTAWA - An index that represents business confidence in Canada was relatively flat in July, suggesting a degree of economic stabilization. But small- and medium-sized businesses aren't cheering the end of the recession just yet, said Ted Mallett, chief economist with the Canadian Federation of Independent Business, which puts out the monthly `` Read More

Small-to-medium sized businesses have benefitted from the Federal Government's stimulus packages, registering a profitable outlook for the first time since September 2008, a survey shows. Read More

From handing out and collecting business cards to making followup calls and ongoing relationship building, this post talks about small business marketing the old fashioned way. But what is perhaps more interesting is the degree to which everything described has a counterpart in what we call social media. Much reviled by those who say this kind of Read More

This Nationwide Networking panel talks about the importance of branding for small business. More important, however, is the discussion of what brand is--not simply a name or logo but the idea behind everything that goes in to your customer's experience. In some cases this can be an extension of personal brand and how you interact with a customer. Read More