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How do you deal with negative word of mouth? Embrace it. Because it's a part of you. Your story. Your history. Enter Pizzeria Delfina in San Francisco. They, like just about all restaurants, get reviewed on Yelp. And, like just about all restaurants, they get some weird, negative reviews peppered in with the good ones. But what did Delfina Read More

You must be honest with yourself. Glenn Broder, using questioning to clarity, will help you to move forward in a positive direction. Read More

I have seen web design companies and online marketing agencies coming out with their online properties geared towards mass usage. So why shouldn't a PR agency? So now Waggener Edstrom has come out with twendz, an online tool that you can use to find out the tone of the tweets around yourself, your brands, or a topic. Read More

These days, it's not enough for a small business to rely on the products and services it offers and the prices it charges. Having a strong brand identity lends credibility in a crowded marketplace and gives a company a personality beyond the people who work there. Here's what you need to know about brand identity development. Read More

Researching for legitimate work from home or what is most commonly known as "telecommuting positions", can be a difficult task and may open up some risk factors you are unaware of. Read More

Don't play the public relations game the same old way. Just issuing press releases doesn't work anymore. Here are 4 top publicity tools you can use to get your small business more press coverage. Put the Internet to work to attract more PR for your products. Read More

Are you barking up the wrong tree because of these misconceptions about why customers buy? Read More

Earned media that results from public relations efforts may be more important than advertising to brand value, especially for companies that sell feature-rich, high-involvement and complicated products such as consumer electronics, and financial services and vehicles, finds a survey by Text 100 and Context Analytics. The findings show that on Read More

According to a study of more than 10 billion banner inquiries across Europe from ADTECH, the average click-through rate fluctuates between 0.11% and 0.19%. Apparently, users click on display ads more frequently toward the end of the year, during the major online shopping period. The rate then restabilizes in January at 0.12%. Since 2004, the a Read More

Nada Jones and Michelle Briody, the authors of Sixteen Weeks to Your Dream Business, explain the basics of networking. Read More