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Before trying to set up your own webshop, it’s worth finding out what’s worked for others in terms of layout, conversion, ‘call to action’ icons, and so on. Luckily, rather than you having to randomly go through hundreds of websites, some very nice people out there have done the hard work for you, Read More

We’ve already listed in a previous blog some general best practice ideas for your site, but this list is all about turning potential customers who are already genuinely interested in what you have to offer, into people prepared to make the decision to hand over their money to you! Read More

B2B content marketing is imperative especially now that content is key. How do you make sure it reaches the right audience? Read More

This method isn’t new to everyone, but there are still people that aren’t using it and there are others that could benefit from a fresh perspective.
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MyKidsTime.ie is a listings website for parents and their children in Ireland and their continued success on Facebook offers wonderful insights to other SMEs on how to use digital to grow business. In this #TYBspotlight, I find out how this Irish SME is building a viral Facebook community and busin Read More

In my senior year of college, I went through a dramatic, woe-is-me breakup with my long-distance boyfriend. I was back home at my parent’s house for winter break when my boyfriend who lived 2000 miles away told me he’d call me right back and oh…wait…he never did. Read More

The holiday season is upon us and soon we'll be inundated with lists of what products and trends have exploded this year and what will be hot in the next 12 months. This information is fun and interesting, but it is also what drives sales and sparks changes to business [...] Read More

When you are looking for a vested partner, your goal should be someone with an entrepreneurial mindset who understands what it takes to not only get up and running, but who knows how to thrive in business.

In the search for your virtual assistant, think about the match that is most important to Read More

Here’s the problem – Google left the door wide open and people took advantage. This led to great rankings, traffic and, more importantly, money in the bank. People started to rely on the majority, if not all traffic coming from Google and then the rug was pulled from under their feet. This kicked o Read More

SEO for Google Is Like Dating The past 12 months has been an up and down ride for SEO, mainly SEO with Google. Even though the changes will be for the better. See how the way to better search ranks is the same as dating a woman. Read More