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How many marketers are incorporating live video into their content marketing, or planning to soon? More than you think. Read More

There are benefits to both, but which will give you the best results? Email marketing and print marketing go head to head in this quick article. Read More

I read an article recently on Why You Should Outsource Digital Marketing, here. At the end of the piece, Robin Ayoub’s sign-off (quoted later) made me smile – and prompted me to write this post. Accordingly, I would like to discuss some ways to make the best of digital activity. Read More

No matter what industry you’re in, you are going to need copy for your business. Copywriting or copy, is defined as the words that are used to talk about a particular thing, for example, your business, or your website. Below I’m going to discuss the five types of copy that every business needs to h Read More

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. For example, if you watch the TV show “Shark Tank,” you will remember several entrepreneurs with specialty products doing well online who want money to move into big box retail. They usually get Read More

Startups don’t last forever -- they either mature into sustainable businesses, get merged into another business or acquired, or sadly join the 50 percent or more that fail in the first five years. Very few startup founders even want to stick around for the long haul, since their passion and experti Read More

April is packed with lots of events. For example, the always anticipated affiliate management conference, AM Days, is only a week away. See details below. If you’re a marketing manager or in any way responsible for your company’s affiliate marketing effort, this is a biggie. Don’t miss it!
Oh, and Read More