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Just when you think your customers are ready for a meaningful relationship, they are speed dating other companies like crazy. Making real, lasting relationships with Customer 2.0 means updating your sales playbook in the following areas. Read More

There is a process for marketing of brands, which has been around for hundreds of years. But not a system or production line, that suits every single brand or type of business. So, forget wasting time on learning someone else’s system. Instead, gain knowledge of possible tactics including the good, Read More

You can do it. You don't have to be buttoned so tight. You can be creative when you call or visit franchisees. And, you can come up with ways to ask the questions. So, you can get real answers. Check this one out. You'll love it! Read More

If you use Scribd, SoundCloud, Storify, or Twitter, you probably know that the services offer embed codes that automatically detect the size of a visitor's screen. Unfortunately, things are different when it comes to YouTube, Vimeo, Dailymotion, Google Maps, Instagram, or Vine. Read More

Franchisors often offer a “negative disclosure” in this section which means that no financial projections or representations regarding future or past financial performance are provided. Check out why in this post from Franchise Direct. Read More

Did you know that, in a recent survey by HubSpot, 57% of companies that maintain blogs reported that they acquired customers from leads generated directly from their blogs? For a handy list of 50 tweetable tips to help you drive engagement through your blog, check out Vignesh Subramanyan’s latest p Read More

How do you bring intent, content and audience together for a better performing search campaign? Google has the answer – Remarketing Lists for Search Ads (RLSA).

It has become more and more important to show users the most relevant ad in search results at the right time. Enhanced campaigns alread Read More

Vine is the new social media kid on the block and smart micro business owners are using it's capability to attract customers and boost sales. Discover how in this article. Read More

It is never too late to start a business! Research shows that the sharpest rise in new business formations from 1996 to 2011 was among the 55-64 age group. Read More

Repeating the same stupid mistakes over and over again is the definition of failure, but there's a lot to learn from the near-misses as well. Read More