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The reality is - we are all one click away from oblivion when it comes to our target audience. How having a blog and participating in Social Media can keep us in front of our audience and our audience on our site. Read More

Does any of the following sound familiar? “We spend a lot of time fixing inventory. We keep spreadsheets, do a lot of counts, and we never know what we have. We run out of critical components and double order expensive items. Inventory is never right and doesn’t reconcile to the general ledger.” Read More

We can’t ignore that 80% of buyers are taking control of the sales cycle via search engine research and disqualifying unintuitive sites and qualifying themselves for the sites that provide them with relevant, specific, helpful content. Read More

Best practices and rules of engagement can be found in abundance regarding social media. But just how scientific are those rules? In navigating the waters of social media, can rules stunt authenticity? Some observations and challenges to conventional social media wisdom. Read More

If you're not getting the leads that you used to - your website might be to blame. Creating quality content and adding content to your website and blog is the most beneficial investment you can make. Read More

It’s only human, that when threatened with dire consequences, we revert back to behaviors that have worked for us in the past.  While it’s understandable, it’s not effective.  It’s not going to remedy the pain. The pain for most B2Bs Read More

An objection that I hear with regard to marketing (in general, not just inbound marketing) is that B2B buyers are different.  “I don’t need to invest in making the website more visitor-friendly, prospects can pick up the phone or email Read More

Even in the most dysfunctional environments, leaders can make a difference. One lesson that The Wire teaches us through Detective Lester Freamon is that within a broken institution, the only gains are individual: action by action and individual by individual. Read More

So let me propose the following to you – blogs are very different. Twitter styles are very different. The audience you are trying to engage could very different than the audience of another blogger or Tweeter you admire. And therein lays the problem with things like Klout scores and best practic Read More

If you've thought that social media does not convert for B2B - take a look at the statistics from this HubSpot survey. The prospect to customer conversion statistics for blogs in particular speak volumes. And there's a huge jump in the conversion rate with weekly blog post updates. Read More