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Social media is becoming more and more relevant in the marketing industry.

Besides big brands like Dell, Whole Foods, Pringles and Zappos, many small businesses are pouring time and money into this new media.

However, the big brothers didn't just throw their money in without sophisticated matrices to measure their ROI. But how about us, the smal Read More

Social media websites were initially created purely for sharing and interacting with friends. So why the heck are there so many businesses flocking to be part of this in recent years? The answer is obvious — social media is able to help them gain a competitive advantage over rivals.... Read More

A new way to meet the same need! If you business is having difficulty competing, it's time to enter the blue ocean! think out of the box! Read More

If you google “most expensive commercials”, Honda's would come out top on the list. According to the YouTuber who uploaded the video, this commercial took 606 takes and re-takes, and had Honda spending a total of $6.2 million for just 120 seconds of show time. Read More

In the marketing business, we learn through people's experiences, our own adventures and theories we gathered along the way. However, not everything we learn is true or rather, true forever. Theories change as behavior, trends and environment evolve. Many things that are widely believed in are no longer true (or never was). Read More

After studying the top most engaging brands on the web and going in depth to see how Starbucks and Dell did it, I have gathered some tried and tested best practices businesses can apply into their own social media efforts. Read More

2 years have passed since Dell Hell dwelt in the social media world. Back then, Dell's customer service was heavily criticized via Social Media. Be that as it was, with an open mind and willingness to change for the better, it has raised from the dead to become #2 in web engagement and a true social media winner. Read More

Have you ever considered using Facebook for your business? I bet you have heard stories on how businesses have used it successfully for marketing, branding, customer service, file sharing and work management. This post will introduce to you 10 Facebook Applications for Businesses. Read More

With Facebook launching its redesigned pages for businesses early this year, many have flocked into the social media site, hoping to leverage this free function to increase their online presence. And expectedly, not all pages turned out to be successful. In fact, most turned out to be disastrous. Read More

Social media is dozens of different platforms with different types of environments and atmospheres. Now add in the cultural differences in the social media platforms from different countries. Some social media platforms are more appealing to us than others. And others just do not feel right. Read More