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One of the few things your new marketing website can “do,” other than branding, is to build an in-house email marketing list for your business. In our opinion, if your website doesn’t get visitors to leave their contact information, you’ve wasted your money and your visitors’ time. If someone makes the effort to visit your site, there’s a good chance they’re interested in what you have to offer, even if they aren’t going to buy today.

It’s simple: give visitors an enticement to receive email from you, and use a form on your website to gather email addresses into a list of email subscribers. Then, send high-quality emails to your email list. This process is the most basic form of email marketing – and it works Read More

Our previous post, #1 – Tell Your Story Quickly, showed how to present what your company does as rapidly and effectively as possible. Now, we describe the kind of content you need to keep your site up-to-date – a process that simultaneously makes your company look dynamic, tells your story and makes search engines happy.
Second in a four-part series detailing the four most important things you must do with your new marketing website Read More

Tell your story quickly, update it regularly, collect contact information, measure – all with an eye to setting the stage to create, manage and improve your online marketing efforts.
First in a four-part series detailing the four most important things you must do with your new marketing website Read More

What makes a video go viral? No, we're not talking about something like the common cold or flu here. We're talking about an online video that is so popular with viewers that they feel the need to share it with their friends, colleagues or family via social media like Twitter or Facebook, or through e-mail or re-posting it on their blog or Website. Having your video go viral is often the ultimate goal of any online marketing campaign because it is a way of letting others spread your message with limited expense or effort on your part and allows you to reach a potentially huge audience as your viewers share the message with their network and those people share it with their network and so on and so on Read More

A new website design can mean losing your search engine rankings and in-bound links. Learn how "301 redirects" help keep the search engines and your friends happy Read More

The Free Traffic System is NOT what the name sounds like. It is an effective platform to build editorial links on keyword-relevant pages across multiple domains of mixed quality. And it’s free. This is my detailed (2900-word) review. Read More

Editing images for your blog or inside your CMS has been a real hassle for lots of people, particularly if they don't know how to use Photoshop.
jQuery, and the Jcrop plugin, can be customized to your CMS (or WordPress) to make image uploading, cropping and resizing a snap - without Photoshop or Flash!
See how we did it at Workbox Read More

Workbox's humorous take on the recent Russian spy scandal, and it's relationship to the spy business and offshore outsourcing for web design and development companies Read More

Ever wonder what happens to social media and web-based email account when a person dies? Read this comprehensive guide that covers major services like Twitter Read More

The first in a 3-part series that shows what kind of site you can get for your budget. A great way to see how much you should budget for a website, and what kind of design and features you can get Read More