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Sure, it's great to understand your business and its story--but to sell more, you need to understand your consumers, too. Here's how. Read More

One of the big advantages of being an entrepreneur and starting your company from scratch is that you get to set the culture, which is much easier than changing the culture of an existing business. The challenge is how to do it, and how to do it right. Why not learn what you can from companies like Read More

Many small businesses launch based on a theory of how their product will interact in the market, who and who their customers are and where they will be found, and a revenue model that they believe will work. But at the end of the day a theory is just that and many startups find that they have been Read More

Learn how to make better business (and life) decisions with Decisive, the third book from the Heath brothers. Read More

Just like moths to a flame, the idea of having setting up and writing a blog attracts many businesses every year, only to get burned as the reality of what is involved to maintain it becomes clear. Read More

One of the ways in which the Affordable Care Act helps bring down costs for small employers is through the tax credit available to eligible small businesses that provide health care insurance to their employees. The credit significantly offsets the cost of providing insurance and with the 2012 tax Read More

One of the toughest periods for a small business is the funding. Sometimes the idea might be brilliant, but there might just not be enough cash to float the boat. While getting cash from the bank might seem like the rational alternative, people usually find that this is not always as easy as it sou Read More

Asking questions can be a great method helping and coaching your employees. But you need to use questions carefully. Otherwise they can be counterproductive.

Read here how to avoid asking like an inquisitor… Read More

So, you just finished up your website finally… All the tweaks are implemented – wait there’s another one (gotta tell Web Guy about that thing hanging to the left there). Then you launch the website you’re proud of – replacing your old website. How will Google respond? Read More

Everyone loves a good video. Video just flat out works! But the tape has already started to roll on that one, with 87% of online marketers already using video content (Outbrain 2012) and 72 hours of video being uploaded to YouTube every minute. How can you make your videos stand out from the crowd Read More