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Chris Penn of SHIFT Communications has put together a terrific video explaining the relationship between PR and SEO. Read More

Why I Stopped Posting The primary reason I stopped posting on The Strategy Blog two years ago was that the posts that were the most popular were the least fun Read More

As the name suggests, they write copy or prepare content to do one thing: get an immediate response from the person reading, watching or listening. Direct response copywriters understand the psychology of a person who is in purchase mode and how to influence them to buy NOW. Read More

Our latest blog explores the question: "Why do SMB's continue to ignore Social Media?" And we give a few simple social media tips for small businesses just getting started in social media marketing. Read More

Who gave the most disastrous sound bite of 2013? While the snappy, clever phrase is the dream of every publicist and journalist, life doesn’t always go along with the plan. As we look back at the year in PR and media, we present three of the deadliest of 2012. Read More

A way around spending too much time on Social Media is to schedule your updates to get your message across at times you know your customers will be online and you will get better reach.

Here are some apps and ways to create more time for your business by spending less time on Social Media. Read More

A website redesign can be a huge undertaking and typically many parties get involved in the process. One important party to keep in the loop from the start is your SEO firm and if you don’t have an SEO firm, this might be a good time to get some guidance from an SEO consultant. It’s important to pr Read More

As the end of another year approaches, many small business owners will sit down and review their 2012 efforts.

For some, the year will have brought more revenue, less hassles and most importantly, more customers. Others, however, will lament that they should or could have done more to Read More

Learn how to get your profile picture in the search engine results by setting up Google authorship and using the rel=author tag on your WordPress blog. Read More

If you are living in Google’s past, rather than the reality of today’s Google, you could be in for a disappointment. To help you better get the differences between Google today and yesterday, here are four faulty assumptions about SEO. Read More