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If only you could rely entirely upon organic searches or word of mouth. But many of us have to resort to paying Google to send us traffic. Here are some tips about setting up an AdWords campaign that you might not know. Read More

Have you ever considered building a WordPress plugin and selling it? If you do it right you can make a killing. And if you set it up properly, it could be the closest thing to “passive income” you’ll find these days. Read More

A lot of small business owners may realize how important it is to have a website showcasing their products, services, or expertise. But many of them fail miserably when it comes to positioning their online presence. There is a lot of overspending, a lot of under-optimization, and a lot of confusion Read More

I’ve laid out a proven tactic for lifting your e-commerce newsletter conversions. This is a trick used only by the savviest of email marketers though it is now easy enough to do that any online store can make the most of it. Read More

These are from several of the posts I’ve read this week and I’ve pulled pieces of them all together here in one place. I’ve actually used many of these tips to drive traffic to my site this week so I’m here to vouch that they WORK! Read More

If you've ever thought about adding video elements to your website, now is the time to move on it.

Why, because those businesses that do implement video on their website will capture the lion’s share of the marketplace for their particular specialty. Video is a huge influencer and it shapes opin Read More

When talking to small business owners, a couple areas of concern always come up. Growing social media presences seems to top the list. Another one: How to increase sales in this economy? But one area of focus that rarely comes up is media outreach. Read More

If I sound a little harsh on the “creators” of these bad infographics, it’s only because it irks me when uncreative, lazy people try to capitalize on the success of insightful people who are willing to do the hard work necessary to create something great.
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Advanced segmentation in Google Analytics allows you to look at thousands of points of data. It’s a tool that will give you a powerful microscope to look at behaviors on your website. Read More

Planning a cash mob in your area is a fun and simple way to stimulate the local economy, raise awareness about locally–owned businesses and inspire others. While it may seem like a big time commitment, following these easy steps on how to plan a cash mob ensures that your first event is a success i Read More