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Learning how to advertise to the upper class market is perhaps more difficult than learning how to advertise to the lowest segment. At least you know the lower classes watch TV, they flip through magazines and they check their facebook accounts everyday. No one knows exactly what the upper class... Read More

Do you just push products or services or do you rise above and sell on value? Companies justify purchases based on return on investment (ROI). Read More

Blogging successfully comes down to one key word and answering one key question. Your blog will not deliver without these key items. A blog is all about delivering something to its readers and unless it does this, it will not have longevity or success. Read More

Small business doesn’t mean small-fry. Did you know that depending on where you are around the globe, a small business can be classified as any business employing up to 500 employees with a turnover of up to 7 million. Nothing to be sneezed at eh?
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It is impossible for someone to lie unless he thinks he knows the truth. Producing bullshit requires no such conviction. Read More

Deciding on a colour scheme is probably the most crucial part in the designing part. Only those with “the eye” for designing will know what colours go with what. However, here are some basics:

Colours in the same family go together. Example: Red and violet because violet has red...

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One of the more important comedy-ties we have in life is laughter. Poet e.e. cummings once said “The most wasted of all days is one without laughter.” Read More

Research shows that the one characteristic that successful people have in common is that they continually set goals for themselves. Do what successful people do. Here's how Read More

Employee engagement, employee satisfaction, and employee retention…If you’re a manager, supervisor or CEO, these three things might keep you up at night. Read More

Most websites and blogs regularly post pictures, but using someone else’s picture without permission or credit can be a violation of copyright law. There are, however, many websites that offer copyright-free images for use by anyone. If you want to make your blog or Facebook posts more readable an Read More