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Persistence is a key ingredient to success in business and when job hunting. It is important to develop and practice persistence. This article discusses the topic Read More

Multicultural groups form about 34% of the U.S. population, with an estimated spending power of over $2 trillion. For companies and organizations looking for ways to connect with multicultural consumers, here are eight strategies for engagement that can help you develop and deploy an effective multicultural social media campaign. Read More

Have you ever watched a CNN or Fox News Channel report on a small business or entrepreneur talking about his or her company? Readers ask all the time how can I get my small business on CNN? If you’re a regular reader of this blog you know there are all kinds of ways to get this kind of publicity. Read More

Not every business can apply every one of these lessons. But, David Zinger (www.davidzinger.com) finds lessons about creating employee engagement from...2 boys and a sewer. Read More

The thing about stories is that they are memorable, and they have a takeaway – a moral – that persists beyond the details and facts. Stories, by their very nature and construct, are easy to remember and re-tell . . . and in that re-telling the brand comes to life. Read More

Seventh Generation Chairman Jeffrey Hollender got a lot of press recently for saying that he's one millionaire who would be happy with a HIGHER tax rate. Read why. Read More

This post explains how your sales letters and copywriting must go after the customer’s emotions or you won’t make the sale. Read More

Facebook Fans Vs Facebook Likes Vs Facebook Monkeys it doesn't matter if you know how to adapt. This is true of all business owners. Read More

How do you increase your sales? Potentially by walking a mile in your clients shoes. Includes several questions to ask you clients to help find out what is going on in their world. Read More

The traffic of Social Networking Portals is increasing at such a fast pace that results of March 2010 show that Facebook outstripped Google. The traffic rate has jumped to three figures giving small business owners an ideal opportunity to make full use of the opportunity at hand. Read More