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Networking is all about communication. This communication is a two-way process. You are networking to communicate your message, but more importantly, you are networking to communicate with others Read More

Our recent business blogging "think-tank" was held, of all places, at a local bowling alley! Amidst the backdrop of rolling balls and flying pins, Guinness was on tap and the biz-blogging ideas were arising fast and furiously. All of the tips, advice and principles we discussed on the art of business blogging right here... Read More

This presents an amazing opportunity for marketers – IF they spend the time to learn how to best market to Mom. When done well, Mom’s can be your biggest advocate. When not done well, Mom’s can be a thorn in your side.

Let me give you a couple tips. I have said it before, and I’ll say it again – Moms are busy. We have a lot to do and not a lot of time to do it. We appreciate it when you respec Read More

Here's a list of 10 ways to lose employee engagement and a list of 10 ways to create it. It's our choice. Read More

Facebook Fan Pages are in the rage nowadays for most brands and businesses. On top of providing a platform for them to market their products or services, Fan Pages also comes with an in-built analytical tool to profile your fans, demographics details and interactions on your pages called Facebook Insights. However, the data covered is only limited to fans of the page.
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Keeping a blog going can seem like a full time job. Unfortunately for most business owners, we don't have the luxury of being a full-time blogger. This post discusses ways to improve the effectiveness of your blog. Read More

Why should someone choose you instead of your competitor?

Are you faster?
Cheaper?... Read More

In fact, many people feel green may evolve into an accepted standard against which portfolio investments will be measured in coming years. That emerging standard being: “How green is it?” Read More

Though it is a little while since Meryl last visited Australia, when here she demonstrated how to stand out from a crowd - by being real. She showed how the small, unannounced and unexpected gesture can thrill a client - lifting your brand above your competitors. Read More

Sometimes not doing anything can be the most costly decision you make. Document management without a considered strategy can end up costing your organisation a lot more than your realise. Read More