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Marketing content, by design, is meant to appeal to your prospects and clients. Attempting to impress with big words or complicated phrases can drive people away. Read this BRIEF post to learn why. Read More

Using social media to market a product or a service is still a relatively new idea. So it’s smart to take cues from anyone who has already used social media to advance what they are selling. And that’s how we come to take a look at rappers. The rap world has embraced social media as way to market itself in the new millennium. Read More

Great tips if you are thinking about pitching sophisticated investors. Also, great information for thinking about the value of your business, the size of your target market, and much more. Read More

This post references workplace research which finds that as CEO ownership goes down, employee ownership goes up. And as this happens, companies improve on metrics including turnover and profitability. Read More

Do you want to see an example of the Benevolent Universe Premise in action? Jennifer Iannolo's (@foodphilosophy) message on Twitter:

"Sometimes when bad things happen, a hero like @shlevy steps in. I am so incredibly honored by this post. Thank you."
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Ultimately, every business — whether it’s a retail store, a service provider, an information publisher, etc. — is about selling. But as important as sales and marketing are, they are made exponentially easier when the brand has strong appeal to consumers. Read More

One of the biggest motivators for closing
a sale is fear.

Now, I’m not talking about horror movie-
type fear. I’m talking about fear of loss.

Use fear-based marketing to close more sales. Read More

Marketing podcast with Luther Lowe (Click to play or right click and “Save As” to download – Subscribe now via iTunes

The online review site Yelp has come under fire of late for practices that have been described by some small business owners as heavy handed in an effort to use the ratings and reviews process as a tool to sell advertising. Yelp responded recently by formalizing a host of chang Read More

Debbie's story is inspiring. She truly knows what it means to persevere when life gets tough. Thank you so much for sharing your story with us, Debbie. You really do sparkle! Read More

Tuesday seemed to be a slow day for my social media and RSS feeds. Looking for something new to read, I wandered to Google News and searched for "social media." I found 3 very interesting articles that suggest social media has now taken center stage for many marketing campaigns.
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