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Corporate Social Responsibility (CSR) is essentially about doing good and doing well. Generally, it refers to the process of integrating social values and mission within business decision-making process, so as to achieve positive and sustainable outcomes towards the business, environment and the community at large.
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The results of an exclusive recent survey are in, and entrepreneurs are starting to get more optimistic. Highlights of the study include: 52% of entrepreneurs use an iPhone, 36% feel the recession hasn’t hurt their business much and 28% feel 2010 is going to be the best year ever.
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Nielsen and Facebook recently joined forces to develop ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from social media advertising. Perhaps unsurprisingly, immediately after the two companies announced their strategic love affair, Nielsen started publishing glowing reports about Facebook and how much time people are spending on social networks.
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Although it is quite vague at the start, there are still a lot of benefits that you could look up to. Eventually you will be able to start appreciating the game of doing business online. Read More

The new economy entrepreneur will understand the need for social media and conversational marketing as globalisation, adding value, and deep networking become the marketing of the future. Read More

What is risk reporting and what is its importance to the success of a project? Risk reporting is basically a phase in the project management cycle wherein risks are predicted and then properly communicating it to the members of the team as to determine what the best ways are to handle or fix the problem. This is constantly done throughout the entire project life cycle to regularly keep in check a Read More

What are your customers trying to do when they begin the buying process? What is their pain point? What problem are they trying to solve? How do they use the internet? These items must be addressed on your web site and your site must be reviewed and revised regularly. Read More

The road to positive organizational change is filled with twists, turns, potholes and traffic jams. Too often, companies seek a "silver bullet" that will trigger employee buy-in, support and results. The reality is that any initiative or strategy to create and sustain growth requires that four foundational considerations be addressed and leveraged. This blog post, from http://www.ideationz.wordpr Read More

There are some well known avenues to making money from a blog, such as banners, text links and affiliate marketing. Almost all blogs use one or the other and end up competing for the same pool of advertisers. Sometimes it makes sense to go beyond the tradional avenues and look for new and creative ideas to generate additional revenue. So here are ten creative ways to monetize your blog, some you Read More

When a website is being attacked by a hacker, one attack approach is to cause the website to fail in some manner. The thinking behind this approach is to use the error message to gain 'inside' information about the website. With this information, the attacker is planning to better organise their attacks on the website. Read More