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Sam Spade, the hard edged protagonist of The Maltese Falcon, is in some ways the quintessential small business owner. He is a private detective (or dick if you prefer) with an office, a partner, a secretary and a network that would make a social media climber swoon. As a small business owner he Read More

Social media appears to be the new stomping ground for SEO. Social influence is set to determine if you content gets seen. Hows your strategy? Read More

Lots of folks are interested in franchising. Most of them will look around at different opportunities, but never actually invest in one. There are some things that franchising can do, though... Read More

Many businesses and bloggers have now spearheaded campaigns to improve their social media presence to capitalize off the online communities. Read More

Many have been asking me to write about understanding media planning and buying. To be honest, this was something I never planned on writing about because it is the aspect of advertising I least liked. It is a very technical job and being primarily a creative person, looking at excel sheets avalanc Read More

When it comes to Facebook, Twitter and other social media, many people adopt the “just try it” mindset: create an account, start posting, build a following, …and then wonder where to go from there. That’s fine if your goal is just to be social. But if you’re intending to market your business thro Read More

How well do you know what your audience is looking for? Do you know your audience as well as Bon Jovi knows theirs? Read More

Stories about all those bloggers, making millions through their blogs, sound like fairytales. Yet, they are indeed true. However, that doesn’t mean anyone with a blog is a millionaire. There are also millions of blogs that fail to attract more than one or two visitors a week. Read More

Blog marketing has proven to be more powerful than plain static site marketing especially because of all the range of options that Web 2.0 offers. Read More

It doesn’t matter how much we try to accept or deny it the truth is that how much comments our blog posts get and how accepted it is by our audience has a great impact on our blogging success. If you see that people truly appreciate your work you will find it easier to be motivated than if they don Read More