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Are your online marketing tactics creeping your customers and potential customers out? Ecommerce marketers are able to personalize their marketing efforts more than ever - but are they inadvertently weirding out their customers in the process? Read More

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‘It’s time to give you the SEO techniques that will always keep you on top of search’ Read More

Everybody loves a story, especially women. The juicier the details, the better. However, not all women are interested in the technical specifications of the product. They’d rather know how these features will help them fulfill their needs and make their life better. In other words, focus on the h Read More

One of the most basic tenets is to post the press release link on Twitter and Facebook. It is imperative to ensure that the press releases are tweaked so that they are relevant to the business’s customers and followers. Read More

To engage your audience and help them relate to your story, you need to humanize content visually. Every artifact of content you create should have a theme that narrates a tale. Mirroring narratives in the B2C space, corporate storytelling has become the linchpin in piquing the interest of serious Read More

how important it is to have a content calendar. It helps you visualize what to write about, and how to distribute that content across a particular time period. It also helps you look at the big picture, so that you can join the dots, and ensure that your content is relevant, targeted, and well-alig Read More

An e-commerce website needs to support products with excellent content, clear descriptions, easy sizing guides and user reviews. Based on the content, Google also recognizes the website as trustworthy and authoritative. The search engine’s algorithm always checks the uniqueness and quality of the c Read More

How do you qualify to show such a label for your web pages? Google said it depends on if GoogleBot detects the following criteria: Read More

Today’s question is from a business who asked to remain anonymous. This owner asked how he should handle a negative review published to a directory website like YellowPages.com. Read More

Effective internet marketing can make or break your business online. Regardless of the products or services you are selling, these tips provide a few of the ins and outs of internet marketing that will improve your sales figures. Read More