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Do provide the spokespeople a clear list of what they need to say, who they are meeting from the media, some indication of the kind of stories that the journalist has done in the past and most importantly some FAQs. It just helps everyone to get on the same page. Read More

Essentially a sales copy is an invitation.
You are inviting someone to trust you to help them with a problem.
While features and benefits are REALLY important, in order to truly have a great sales page, you need one thing. Read More

Have you ever considered switching your business website from http and moving to https? If you haven’t, now might be the time to at least start thinking about it, as Google recently announced a new search algorithm that gives a boost to sites using https over other, unsecured sites (although later Read More

Content does not only mean “Text”. It can be in any form – images, videos, infographics. In fact, every little thing that sends you a message – it may be a hoarding you see on the roadside or a television commercial – all reach you in the form of content. Read More

30% more than what I am currently drawing”. Like the objective statement in many CVs which says “To put in my best effort and contribute for the benefit Read More

Speaking to groups is one of the best ways to get clients. People get a first-hand experience of you, which helps them get to get to know, like and trust you. Most people want to do business with someone they know from first-hand experience. Read More

Ok, It’s about time to stop wasting time on useless activities and dumb stuff… I know, I know you are trying hard to organize your time, yet the modern world is fast paced and time often seems to slip by with us barely noticing. Read More

Steve Jobs was fired from his own company. When speaking about success in business, this fact is often thrown around. What this example fails to explain, however, is how Jobs rose to success, and the drawbacks that came with it. Even after achieving their goals, many entrepreneurs look back on thei Read More

With today’s global startup sturge, there are more locations than ever to choose from. Take a look at some of the cities below to learn some of the pros and cons of each location, and weigh which locale may offer the most benefits for your business. Read More

Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to submit new URLs to Google's index. Read More