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No marketing technique truly dies. It just gets subsumed into a longer toolkit. But as we head into the reflective mood of the holidays and New Year, it's worth looking back at how old tactics connect with the marketing methods we use today - and how they might lead to the techniques of the future. Read More

Sometimes when I read the news it seems like a script to a new James Bond movie. So where is Bond when we need him? Read More

Content is one of the main driving forces behind the Internet. It is the reason that people go online. As a result, it is important to plan your social media marketing campaign around the right kind of content. Read More

In 2014, you need to run marketing campaigns that tap into the latest technologies and trends. And there's no better way to get a sense of the current Zetgiest than to sample the newest English words. From Phubbing to Selfie and Twerk to Brain Fatigue, twenty thirteen was a big year for quirky word Read More

Businesses are beginning to understand the power of online advertising; however most of them fail to utilize an inexpensive yet effective online marketing opportunity – the press release. Read More

Creating a website helps small businesses improve sales, provide better customer service and reduce marketing expense. How can you achieve this? Read More

Traditional marketing has become less and less effective as customers continue to shut off advertising by spending money on products that allow them to skip any form of marketing. Enter content marketing, considered today as the most effective form of attracting customers and prospects. Read More

Each year, the answer changes. How much do you need to take out of your employees’ paychecks for Social Security and Medicare in 2014? This will get you started … Read More

You’re a small business owner, you want to take your business to the next level, and it’s time to create your mission statement. I’ve created many mission statements over my three decades in business. I’ve created them, revised them, scrapped them, conducted how-to research, and I’ve even met with Read More

Does your small business team work together, or is there a division because of "information hoarders?" Advice from a semi-reformed jerk. Read More