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The reality is that change is a necessary part of our lives and certainly a necessary part of business. As leaders, we need to become the organizational symbol of change and encourage our employees to search out improvements in our processes. We need to be proactive in finding a new and different Read More

Boeing builds airplanes, Newcastle Systems builds mobile carts with power, Tillamook makes cheeses and ice cream and Brown & Haley creates the most amazing confections. People who work for such companies have my appreciation and respect. What they do is taken for granted by the typical consumer Read More

With such a glut of online content creation and sharing, how do you get your content to stand out from the clutter? Read More

In the world of Internet marketing, a lot of advice is thrown around. With close to two decades of active attempts at SEO in some form, people have been trying to guess at the system for a long time. Someone new to SEO may encounter this wealth of information and look upon it with skepticism; how m Read More

Although the number of women-owned businesses in the U.S. continues to rise, women business owners still have a tough time finding accessible role models and Read More

Online sales grew by leaps and bounds this holiday season. As the shopping clock ticks to a close, here’s the rundown: Thanksgiving Day: Traditionally, T Read More

What are small business owners’ hiring plans for 2014, and how do your plans compare to those of your peers? A recent study from Bank of America asked e Read More

The smallest of businesses, often referred to as micro businesses, still have the hardest time accessing capital, especially those with revenues less than $500,000. A joint Pepperdine/Dun & Bradstreet Credibility Private Capital Access (PCA) Index report released earlier this year indicated 63 perc Read More

Your blog has great content, but the design is making it so your readers aren't converting as you want. In fact, your blog's design is sending readers away, confused. Here are 7 simple ways to double your blog conversions. Read More

There are still misconceptions on how to use social media to drive sales and which services are worth the investment. Here are four of the most common myths about social media marketing, along with the facts and suggested strategies for turning these fallacies to your benefit. Read More