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According to a report by Small Business Trends this week, a group of SEO companies and small businesses in New York State were caught in a sting operation called “Operation Clean Turf.” Spearheaded by Attorney General Eric T. Schneiderman, the operation uncovered unethical pay-for-review programs. Read More

Social media has exploded at a lightening speed during recent times and any business house that neglects SMM (Social Media Marketing) will be doing so at its own peril. People are no longer viewing press/TV/radio advertisements to know about your brand, products/services. They learn more about your Read More

Did you know that 50% of B2B startups fail? You may find this surprising. But these are some factors why they end up failing. Read More

People learn from their mistakes and smart people learn from the mistakes of others. If you want to start a successful blog or you already have a blog, but it’s just not giving the results you would like then you should first learn the blogging mistakes that other bloggers do and make sure you aren Read More

In today's social era, increased connectivity and knowledge sharing has led marketers to pay more attention to the science and art of influence marketing, business thought leadership, community and peer networking, and a stronger emphasis on inbound marketing. Read More

People are blogging more than ever before. Have you ever wondered why that is? In 2012 there were 31 MILLION blogs. Wow, imagine we are one of 31 million? Does that scare you? It shouldn’t. Many of the blogs still online may be stagnant. Have you visited a blog recently to find they have NOT posted Read More

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content Read More

The best laid plans don't always work out.

The fact is, life is difficult. And it seems to get in the way of achieving our goals, doesn't it?

I don't know about you, but I've been sidetracked a number of times over the past two years. My four kids' involvement in many activities is a constant Read More

I have a checklist of how perfect WiFi service in an hotel should look like. After staying in a hotel I usually send this checklist to the reception. I believe this checklist will be useful for anyone from hospitality industry. Read More

What you need to know when crafting an effective social media strategy for your startup.

Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social-media marketing. Creating a detailed, goal-oriented social-media strategy is just Read More