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My guest, Justin Popovic, quit his corporate gig as a software sales rep in 2008 to pursue his entrepreneurial dreams. After a series of failed businesses and projects, in 2010 Justin and his biz partner created a content creation business called Best Quality PLR. In less than 3 years they have gro Read More

Is your brand messaging getting across to your audience loud and clear? If not, chances are you're making one of these all-too-common mistakes. Read More

SEO is an important component of an online marketing strategy. After all, when people are looking for the products or services that you provide the first place that they go online is to the search engines. Read More

There are hundreds of SEO firms, consultants, experts and agencies out there to choose from. Some specialize in local SEO, others prefer to work with B2B firms, and still others do nothing but international SEO. Read More

Brian Carroll brings up an interesting point on the B2B Lead Roundtable Blog. MarketingSherpa’s 2013 Email Marketing Benchmark Report revealed that just about half of respondents send out 10,000 to 10 million emails every month. Read More

Sigmund Freud’s pleasure principle isn’t exactly rocket science but it’s easy to forget. Essentially it says every action we take is an effort to feel better, either by seeking pleasure or avoiding pain. Avoiding pain usually takes priority and often takes the form of procrastination. We put someth Read More

Online reputation management is a pivotal concern for companies of all kinds. Study after study has confirmed that consumers, before buying any new product, will do their due diligence, scoping out the brand on the Web, consulting product reviews, and ensuring everything is up to snuff.

The unfo Read More

Facebook is infamously difficult to use as a marketing platform for brands. Given the network's secrecy around its News Feed algorithms, it's been hard, if not impossible, for brands to determine best practices for reach their follower base. Read More

Learn from Mateo Llinas, account director at NYC-based Yieldmo, the reasons why every business needs to have a mobile site. We're no longer in 2009. If you're a small business who has not invested in building a mobile site, you're missing out on a boatload of opportunities. Read More

Flaws built into the euro from the start have become acute, Soros told a seminar already in 2010, warning that the euro crisis could destroy the European Union. Read More