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Looking to expand your business? You might want to look to the Far East - as in China. There is a groundswell of eager Chinese consumers with money to spend so how can you break into the Chinese market? It's going to take a little groundwork and investment.

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If you run a service-based business, time is your most valuable resource.
That’s because as well as being finite in supply, it dictates the amount of billable work you can do.
In short, increase your volume of billable work and you’ll increase your potential income.
But to do tha Read More

Nike's new Making app takes the company's sustainability commitment to a new level, giving designers a tool to help pick greener, more eco-friendly materials. Read More

Summertime is a slow time for a lot of businesses ... but if you're a savvy content marketer, you'll use this time put some strategic pieces in place that can take your content marketing to the next level. Check out today's podcast for 10 tips to get you started. Read More

Delegation is important to you because; you don’t have the time to do everything.

It is important that you delegate.
And it is important that you delegate well.

Some people do not delegate well and it leads to all kinds of problems.

So, if you are a person who does not delegate as well as Read More

This is something that I see as being most important to SMEs and has been a ongoing issue for a long time. Some SMEs don't see the important in raising and chasing of invoices as well as allowing companies to pay their invoices when it suites them. Read More

The blog describes the importance of social media icons and its placement in websites. Should we place them or not?
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For many years a company’s website was the most important tool in a marketing director’s toolbox. However, as the web has grown it’s no longer enough for a company to simply have a static website. There is a great need for companies to employ a holistic web strategy that encompasses things like soc Read More

For marketing professionals, measuring return on investment (ROI) is very important. With the right web partner providing effective tools and analysis, measuring ROI with web-based marketing efforts is easy compared to traditional channels where audience interaction is much more obscure. Read More

I recently began reading Malcolm Gladwell’s, What the Dog Saw. In the first chapter Gladwell takes an in-depth look at brilliant marketer Ron Popiel, founder of Ronco, and inventor of popular kitchen gadgets such as the Showtime Rotisserie & BBQ.

While I found it interesting to learn about the P Read More