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In today’s market, carving out a vertical niche and building a marketing approach around that niche can bring deeper relationships, richer engagement and long- term success. Read More

Good businesses recognise the need for strong leaders within their organisation. But leadership skills aren’t necessarily something that is inherent inside all managers; they have to be learned, built upon and adapted to fit in with new ways of leading, thinking and managing. Read on to discover Read More

There is a new breed of businessmen in town— student entrepreneurs and I’m one of them. From famous Facebook creator Mark Zuckerberg to UC Berkeley students, Nikhil Arora and Alejandro Velez who founded Back to the Roots, student entrepreneurs are popping out of everywhere. Read More

Everyone makes mistakes, but what do you do when you realize that you have made one? Try to cover it with other things, or do you humble yourself and admit your mistake? Read More

Educated management can start from childhood or at older ages. Earlier is the best. And management can apply to many things: money, work, time etc. Certain kids might have been forced by circumstances to start managing their allowance. This can be a big advantage for them as grown-ups when it comes Read More

Connecting with fellow bloggers is an important issue for all of us and there are different ways of doing so. You can comment on their blogs, ask for guest posting opportunities or offer them yourself or connect on social networks. But there is another way of getting in touch with bloggers in your Read More

Not every business is ready to start a social media campaign, even if you want to. While sites all over the internet are telling you to get on facebook, twitter and linkedin, there are some other things you should have in place first. Let’s discuss: Read More

Everything you need to know to use Twitter to grow your business or blog or to get more visibility for your non-profit or good cause. MUST READ for INFLUENCERS. Read More

With those numbers in mind, consumers should look to numerous green companies and their social media pages (Facebook, Twitter, Pinterest, Google+ etc.), reading up on how to save money in their daily lives by being more green. Read More

Should you be looking to ramp up your social media outreach to consumers, there are ways to go about it, including: Read More