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Even award-winning marketers armed with seven-figure budgets can’t predict exactly how marketing will change in the future. The best any of us can do is to take calculated risks backed up with carefully crunched numbers. Idea is to plan effectively but remain flexible to adapt to each new situation Read More

Americans expect to have a feeling of control about their work, and a sense of ownership. They may feel that this is lacking when they work with a supervisor who is very hands-on. From their perspective, it often feels like Japanese managers like to interfere too much in the work at hand. Read More

Here are 21 vital tips every brand should know in maximizing their brand visibility on Pinterest. Extra tips, resources and examples are available for your reference. Read More

Admit it! You’ve probably invested already a lot of money and effort in creating your website. It’s got everything in it: quality, content-rich pages, an eye-catching home page, “call-to-action” buttons, the whole shebang. Yet, your conversion rates are far from ideal. Read More

A lot of the people that I’ve advised over the years are former corporate employees who’ve been slogging away…working 70-hour weeks for years. Most of them are trying to avoid long hours, so they avoid food service businesses at all costs.

But, should they?


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The Social Commerce Handbook - An Interview With Paul Chaney. Learn from Paul on The Social Commerce Handbook. Read More

Search Engine Optimization firm, Brick Marketing announces full-day SEO Training Classes in Los Angeles, California. The Los Angeles SEO Training Class is designed to instruct business owners and marketing professionals who are interested in learning SEO best practices. Class participants will lear Read More

You write a blog religiously every day or so. You provide informative, interesting content for your loyal readers. You've even got a couple of affiliate links in there, too. But is this enough to get great search engine results for your efforts?
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Here at Brick Marketing we had an internal discussion about the release of the Bing Webmaster Guidelines. This is pretty big news, right? How can we leverage this with our content marketing efforts? Should we develop a white paper that displays the similarities and differences between the Bing Webm Read More

As much as 80% of US small businesses aren't measuring the results of their direct mail campaigns. The number goes down slightly to 73% for email campaigns. In this post, Nicole Fende talks about measuring ROI using a handy online ROI calculator from Pitney Bowes. Read More