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Every website should tell a story in which the user gets to write the ending. The website should have good usability design that allows the visitor to easily navigate around the pages and find the information he wants. It should be designed with clear directions about what information can be found. Read More

Wikis have become very popular nowadays and are being used by people firstly for sharing knowledge and expertise on a topic with others. In a nutshell wiki structure allows one to create a webpage which can be accessed and modified easily by everyone. Read More

The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It's important to use testimonials the right way because it's definitely frowned upon to use a testimonial in a misleading way. Read More

Knowledge is cheap, ubiquitous, indexed, accessible, and portable. It is no longer power. The new power is wisdom. It is the ability to make choices that generate the best results and outcomes. Read More

A lot of the focus today is on what marketing tactics and tools you should use and it is a little like one size fits all. All of them have a place, but the trick is understanding if they are right for your customers and your business. Marketing tactics should be chosen last, here are marketing tips to show you how. Read More

I have recently learned that hospitals are businesses, patients are clients and the human factor is key! From comprehensive intake to quality of service to "bedside-manner" to listening, to plans of action, reputation and discharge, all of the lessons and principles of succeeding in business can be found in great medical institutions! Read More

Online business professionals have to deal with issues which can have a huge impact on their success. Here's a look at how a golden touch mindset can help you find the traction you need to move your business forward. Read More

When done correctly, direct mail can be a highly effective resource for entrepreneurs and small businesses, even when working together with email marketing. Here are 23 ways your direct mail may be failing you. And although there is talk that the U.S. Postal Service is going to cut down the number of days it delivers mail, entrepreneurs will still capitalize from direct mail to grow their busines Read More

What has been our biggest learning in our attempts to drive adoption of Social Media inside the corporation? Social Media is about People, not about Tools. Read More

This is absolutely true. Melinda Emerson sparks a fire here by reminding you to get back to the basics, examine your own life, and then get your business in gear or started.

From her piece: Believe it or not, your life plan should come before your business plan. You don't want to risk starting a business that might not be a good fit for you and your family. Read More