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A marketer should know how to craft newsletters or other email materials that actually engages prospects and lures them into the sales pipeline.

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In the following guide, we outline 4 steps you can take that will form the foundation of a crisis response plan for your brand. Read More

When an innovation fails, what do you do? Do you try to sweep it under the rug and never speak of it again? Or do you try to learn from the experience so you can do better next time? Here are six ways you can help cull success from the seeds of failure. Read More

When most people think of Twitter, they think about the fun, quick updates they see from their friends or celebrities. The fact is, they hardly ever think of it in terms of job search. But the truth is it can be a really handy tool for searching for jobs – even work-at-home jobs. Read More

Raise your hand if you believe that social media marketing is one of the most effective advertising approaches. If you’re attempting to increase the popularity of a website or a business, you’re certainly familiar with the fact. Read More

How to Finish Strong in 2017, Part 4 [Marketing Mojo Video]Wrapping up our series on finishing strong in 2017 with the all-important final step in your midyear review.
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If you’ve spent any time online in the past few years, you’ve probably gotten a good laugh or two from memes. But did you know that it’s possible to actually build an entire business around these humorous images?

That’s exactly what @ka5sh does. The meme-maker works with brands to create memes f Read More

André Roque, co-founder of Homeit, asks if the Sharing Economy can survive?
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A ѕmаll business оwnеr iѕ mоѕt timеѕ fасеd with a lоt оf сhаllеngеѕ. Oftеn thеу аrе rеѕроnѕiblе for сuѕtоmеr service, finding buѕinеѕѕ, аdvеrtiѕing, sales аnd ассоunting. Thiѕ iѕ in аdditiоn to the tasks thаt соntаin thе actual ѕеrviсе or product that thе соmраnу delivers.
Thеrе are mаnу rеѕоurсеѕ Read More

What is the future for blogs? It's an interesting question but, before we dive into this topic, let's first take a look at what's changed about blogging in the past. The evolution of blogging that we've experienced in the last few years is quite surprising, to say the least. Read More