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Many small businesses use social media to get traffic to their e-commerce stores. Or, if they sell services instead of products, they use social media to generate leads for their services. Here are five steps to making social commerce work for you and help you get more sales. Read More

More and more people are leaving traditional employment to become digital nomads. Who are they and how they disrupt work, as we know it? Read More

Traveling doesn't just provide a wealth of great life experiences; it can also help prepare you to start your business. Here are five things entrepreneurs can learn from traveling—as if you needed another excuse to plan a trip. Read More

The back-to-school retail market is the second-biggest spending event of the year and a boon for retailers. That doesn’t mean small businesses can’t get a share of the pie. According to the National Retail Federation (NRF), more retailers are getting in on the action each year and giving shoppers a Read More

In another exclusive excerpt from The Content Marketing Coach, we help you tackle the question “to outsource or not to outsource?”

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Your business might soon be adding indoor plants to the list of necessary safety equipment needed around the office. New research presented at a meeting of the American Chemical Society found that some common houseplants can absorb volatile organic compounds, which are potentially harmful materials Read More

Your opening day has finally arrived, and the last thing you want is for it to go unnoticed. Use our checklist to plan an unforgettable opening day for your new business. Read More

Google is excellent at determining whether or not you deserve to rank for your target keyword, so much so, that 90% of users will find exactly what they need on the first page of results. This means that, if you’re on the second page, you may as well not exist. In fact, the differences between thir Read More

When can good customers be bad? What could be wrong with a customer who buys a lot, pays promptly, and never has a service problem? They might be buying too much. No matter how strong or comfortable a sales relationship is, it could end. Read More

You should understand that there isn't any universal rule to create and optimize robots.txt file; it may vary according to the content of the website and your crawl preferences for search engines.

I have discussed how to create robots.txt for WordPress sites with some samples.
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