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If cash flow is a problem for your small business, discounting your products and services can seem like a bad idea. But with the holiday shopping season right around the corner, how do you ensure your business stands out from the crowd when today’s shoppers increasingly expect holiday sales and pro Read More

How do you measure social media success? How often should you post on social media? How to deal with angry customers/reviews on social media? How much of your marketing budget should you use on social media? Our Social Media expert answers these questions! Read More

In this digital era, small businesses now have access to a wealth of tools they’ve never had access to before. Even small startups are now able to compete in local and global markets at levels previously limited to enterprise companies. New marketing techniques, payment methods, inventory manageme Read More

When we say ‘thank you’, it’s often at the end of a conversation.

In the marketing world, there’s no reason to see it that way. In fact, if you’re using your thank you page to signal the end of your customer’s path on your site, you’re doing it wrong. Read More

Without documentation, software is just a black box. And black boxes aren’t anywhere near as useful as they could be because their inner workings are hidden from those who need them in the open.
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Chris Rock has a hilarious bit about the ridiculous negative stereotypes that some parents use to qualify their parenting skills.
As an example, he riffs on phrases some parents might say like, “I take care of my kids” as if this is some great accomplishment, to which Rock’s exasperated response i Read More

Your book is written, edited, and ready to go… but how exactly will you put it in the hands of your eager audience?

Before self-publishing a book, you’ll have to decide how and where you want to distribute it.

Your decision will depend on your goals: Do you want to promote your blog and build Read More

When it comes to grabbing audience attention on social media, technology, along with the shorter attention spans of users in general have made it ever more difficult.

For this reason, marketers and social media content creators alike have to use the best types of content to maximize the effect/e Read More

Content curation in the modern digital world is the art of combing through the vast amount of content available on the Internet, sifting out the gems that will interest a particular audience, and then investing time to create an attractive and meaningful presentation of that information. Sounds eas Read More

Looking for trouble-when looking at franchise opportunities, isn't something most prospective franchise business owners want to do. But, it must be done. Read why. Read More