BizSugar.com › Advertising › Advertising by the Numbers – Important Data on Advertising Part 2

Because social networks and the internet in general allow people to know more about things easier, people are expecting a lot of sincerity and honesty from everyone that is online. The brands that are compassionate and charismatic are the ones consumers are attracted to. If the brand actually knows what is happening on the lives of their consumers via their facebook posts, the better it is for the brand.