Google is rolling out a major change to keyword matching in AdWords next month. Beginning in late September, all Phrase and Exact match search queries will include close variants and misspellings, meaning that pure exact match keywords as we know it are dead.
But do not fear AdWords Gurus; this will more than likely have a positive effect on your campaign
AdWords Search Queries: Changes Coming in September
Posted by BuyerZone under AdvertisingFrom http://www.buyerzone.com 3539 days ago
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