BizSugar.com › Advertising › Anatomy of an Effective Ad Guy – What Makes a Great Advertiser Part 1

Looking through the anatomy of an effective advertiser is even harder than looking for Superman’s weakest body part for several reasons. One, we don’t call ourselves advertisers. That noun is so lame… advertiser. It sucks. We call ourselves by our names first and then by our job titles, Art Director, Accounts/Suit, Media Planner, etc...