BizSugar.com › Advertising › Are User-Generated Ads Effective? Here Are 2 Apt Examples

An organization may spend hundreds of thousands of dollars to create the ‘perfect’ ad for them; where it encompasses the values and beliefs of the company through a single television spot. However, these are arguably having smaller impacts on sales. On the other hand, you have a source of basically free advertising with built-in audiences and tremendous potential for ancillary PR through user-generated advertisings.