BizSugar.com › Advertising › Brutal Simplicity: Making Your Ad Easier to Understand

Brutal simplicity is the best way to make your ad easier to understand. The term brutal simplicity is actually a well-known mantra of Rich Silverstein, the executive creative director of Goodby, Silverstein & Partners. That quote is plastered on his door that serves as a reminder to his creative team to make sure they simplify their ideas before they present it to him. It is also a well-known principle in Hollywood...