BizSugar.com › Advertising › Building Your Small Business’ Public Image: How to Choose The Face Of Your Business Part 2

You know that certain people have a certain image. You have the geeks, the jocks, the rebels, the loser, the formal ones, the perfect gentleman, the sexy one, the slutty one, the asshole, etc.

You want someone that has one, first and foremost. Yes, everyone has one but some don't do their image well. They either try to become something else or are not aware of it. Some have an image but it’s an image that is not pleasant or completely ignorable.