BizSugar.com › Advertising › Guerrilla Marketing & Untraditional Advertising: Can You Keep Up?

Advertising has changed drastically over the years, in a world where keeping-or rather, earning- a customer's attention has become a much more difficult task with all the noise and channels that need to be filtered through first. Today, agencies and brands have adapted to become much more creative with shocking, bizarre, and in-your-face advertising, through guerrilla marketing, outdoor ads, and the like. How can we keep up?