BizSugar.com › Advertising › How Do I Optimize Budgeting and Bidding in Google AdWords? [Basic Edition]

Feel lost when you hear CPC Google AdWords? How about CPM bidding? Or Max. CPC?

If you’re new to Google AdWords, or if you’re a busy person taking care of tons of other aspects of your small business, the budgeting and bidding process can seem a bit overwhelming. It doesn’t need to be.