BizSugar.com › Advertising › How to Write a Yellow Page Ad

Even though there is a growing focus on internet advertising, the yellow page book is still a popular and effective form of advertising for local businesses. Some people don't have home computers, and many people (like me) go to the yellow pages out of habit to look for a plumber or local restaurant.

As with any type of advertising, you want to grab your viewer's attention and get them to act. This is especially important if your business is in a very competitive market, where you may be competing against hundreds of other companies.