Its always a struggle, in the creative world, to get the balance right between a strong creative idea and a clear brand message. One without the other and your ad just becomes another blur on fast forward.
Who’s driving, creative idea or brand message?
Posted by Kathyreeves under AdvertisingFrom http://kathyreevesblog.com 4641 days ago
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Honestly, no. I think that most people can tell that they are...”
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