While the CRM software has become all the rage in the recent years Gartner forecasts the growth of CRM market with a bang in the coming years. According to Gartner’s careful estimate the CRM market will be worth $36.4 billion by 2017. The software is already making it big since 15% of the organizations have replaced their on-premise customer service applications with SaaS solutions while 24% use SaaS to augment their existing solutions. Some of the research studies conducted over the past decade revealed that almost 25-60% CRM systems fail to make it to the benchmark. The proper implementation of CRM remains the main issue since 80% of the organizations using CRM failed to discover what this software has in store for them. A good CRM system promises to return $5.6 for each $1 investment. The size of the company is significantly important.
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