10 Ways for Hotels to Upgrade the Customer Experience

Posted by AreMorch under Customer Service
From https://aremorch.com 1198 days ago
Made Hot by: blogexpert on February 8, 2019 2:11 pm

Why is the Customer Experience important for Hotels?

Customer experience is fast becoming a commodity. Hotels that are succeeding and innovating are raising the stakes attracting new uncontested markets. Your Hotels customers are no longer benchmarking your customer experience based on competitors in your industry they’re comparing you to the best customer experiences they receive anywhere.

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Comments

Written by lyceum
1193 days ago

Are: Thanks for your input. Best premises with your work!

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Written by lyceum
1195 days ago

Are: It will be interesting to follow the development of the hotel industry and see how guests are sharing their micro moments in different ways.

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Written by AreMorch
1193 days ago

What is fascinating when observing Social Media on a daily basis how uncritical people share all kind of information. But there is a data breach that is when they start getting concerned. Hotels have to listen and pay attention to every micro-moment, but at the same time being cautious of what they share. This is why it is so critical to first build a relationship, then bring customers into your community and let them take care of information sharing. Once we move over AI we will be able to implement some awesome smart strategies without jeopardizing customers privacy and consent. Micro-moments gives us as Hotelier so much insight that is mind-boggling that not more Hotels take advantage of this. But that is why I am here to help them in this process. Cheers..

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Written by lyceum
1195 days ago

Are: Thanks for sharing these examples! It is fun to learn that you use unconventional activities in the hospitality industry! ;)

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Written by AreMorch
1195 days ago

Thanks, Martin. As Hoteliers, we have to learn to both listen and ask customers. Hotels that start thinking outside the box will add leaps in value.

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Written by lyceum
1195 days ago

Are: I can visualize the images of hotel guests jumping on beds as one of their micro-moments. ;)

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Written by AreMorch
1195 days ago

Hi, Martin. Yeah, I was at one event where I was speaking two days in a row. And on my first day, I told attendee to define the softness of their Hotel bed by jumping on it - shoot a picture or record a video doing so and share it on Social Media. When I worked at Sheraton we had the Sweet Sleeper Bed.. we need to add 'Safe To Jump On' and then Sheraton could add it up to their sales pages with the customer's permission of course.

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