3 Things Every Customer Thinks About You

Posted by TST1 under Customer Service
From http://tweakyourbiz.com 4315 days ago

These are the 3 major questions a customer will ask themselves, usually subliminally, before parting with their cash

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Comments

Written by elainerogers
4313 days ago

People buy from an emotional state. They justify the logic used to accomodate that emotional state. Women are experts at this! Men are also very good at justifying exactly why they need something.

I disagree that people only buy when they need to. Esp with B2C, clever marketing ploys can entice people to spend money they simply do not have.

But I agree about truthfulness and authenticity. By being empathetic to a client's pain, and providing the relevant solution to their pain, desire or fear - you are reaching into their emotional reasons why they should buy.

Great post John, to highlight and remind us to listen to the customer, because they ARE always right - they know themselves better than us!

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